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About Cheryl

SUMMARY OF TOP SKILLS

  • New Business Sales & Negotiation, Up-sale to Existing Partners, Domestic and International Clients

  • DescripCritical Thinking & Problem Solving, Drive Engagement and Reduce Churn

  • CRM, Workflow & Operations Design, RFP & Proposal Creation, PnL


  • Hiring, Staffing, Cross Functional Communication, Stakeholders, C-Level Reporting


  • Spanish (Advanced), Brazilian Portuguese (Limited Proficiency), Japanese (Beginner)


Cheryl has significant expertise in sales, business development, and strategic management, particularly in industries like music, entertainment media, and technology. 

  • Consultative Sales & Strategic Solutions: Cheryl’s deep understanding of the sales process, from generating new revenue streams to managing high-value client relationships, enables her to offer consultative services that optimize sales strategies, improve operational efficiency, and drive growth.

  • Complex Deal-Making & Relationship Management: Cheryl excels in managing complex deals, particularly those involving legal and operational challenges. She uses her strategic insight to manage risk, ensure long-term success, and establish preferred partner relationships with major industry players.

  • Networking & Building Long-Term Partnerships: Cheryl uses her network and relationship-building skills to secure major accounts and clients. She's developed tailored strategies to overcome long sales cycles and close high-value deals, creating long-term revenue growth and fostering deep client relationships.

  • Strategic Market Expansion & Scaling: Cheryl focuses on breaking into new revenue streams by creating unique value propositions to drive initial revenue for smaller clients or new product departments. She has navigated competitive landscapes to successfully land strategic partnerships.

  • Business Development & Client Acquisition: Cheryl has been instrumental in expanding the a company’s presence in the US and Latin America. She built strategic relationships, generated significant revenue growth, and successfully established new office locations. 

  • Budgeting & Project Management: Cheryl’s experience managing projects demonstrates her ability to set and track financial goals, minimize overspending alongside agreed-upon standards

  • Project Coordination & Process Optimization:  Cheryl has streamlined workflows, ensuring the timely delivery of materials while minimizing delays and overspending. She also can optimize resource management and cross-functional collaboration to meet deadlines efficiently.

Cheryl specializes in helping businesses scale, optimize sales, streamline revenue operations, and build long-lasting partnerships with industry leaders.

Your business has so much potential, and at Elevate, I’m here to help you unlock it.
Whether it’s breaking into new markets or building strong teams, I create tailored strategies that align with your goals, industry, and vision for the future.
With a focus on real, lasting results and proven expertise, I’ll help you take the next step forward. Let’s connect!

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